CEO & Well-Ageing Expert
Over 10 years’ practical experience in leading international clients during natural
Well-Ageing Programmes (Purifyne Cleanse, London), Irina demonstrated undoubted passion, extensive experience and know-how of transforming any client into a better version of themselves.
A former Founder of one of the first Juice Detox Companies, Purifyne Cleanse Ltd., in the UK [London 2009 – 2015], Irina has extensive practical experience leading international clients during their Well-Ageing Programmes – body detox, weight management – for over 10 years.
While in banking [2003 – 2009], Irina continued her family’s passion and expertise in naturopathic medicine by researching the topic further and developing her skills and knowledge in natural body cleansing, remedies and internal well-being, resulting in well-ageing.
A few years later, all the accumulated knowledge served Irina in creating her own company – Purifyne Cleanse – and with that her signature Well-ageing Programmes.
The Programmes resulted in clients feeling at their best just after a few days into the programme: on a physical level – looking fresher than ever, lighter and overall healthier, and, on emotional – happier and more confident in themselves and their future.
Not only did those programmes gain a wide following amongst Londoners and the rest of the country but they were also actively endorsed by top Medical Practitioners and Therapists in the UK.
During this time, Irina continued her Naturopathic Studies at College of Natural Medicine (“CNM”), London, UK.
Today, Irina offers a diversified skill set from in-depth product knowledge and business development, marketing and PR to client relationship and client management. Her business development skills go a long way providing a proven track even in the most adverse economic climate [a financial crisis followed by the recession of 2009 in London].
Irina firmly believes that we are not supposed to age the way we age and assisting our body in natural rejuvenation is essential not only for rejuvenated body but an overall well-being too. Based on her own juice cleansing experience as well as BHRT and considerable further research into the power of regenerative medicine & natural rejuvenation, Irina knows that this path is essential for a sustained, healthy and rejuvenated body for years to come.
Katrina Valente
Dubai, May 2024
15-MIN Consultation FREE
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